Sorry singles super-niche that is apps are no shortcut to love

Lovers

Trying to game the secrets of love – or, in dating internet site eHarmony’s terms, “the key sauce of attraction” – is nothing brand new. Similarly old, needless to say, may be the failure inherent in every such tries to do this. All of these helps make the present trend among the ever-renewing stock of dating entrepreneurs both amusing and ludicrous in equal measure.

The concept du jour is a form of the much older strategy of dating PLU (people like us). Except now it is through shallow externals, such as for instance facial fashion and hair add-ons, in place of those stalwarts of pre-1960s courtship: respectability, earnings and faith. Having taken note for the weakness produced by mega-sites such as for example Match, eHarmony, OkCupid, and apps like Tinder, Hinge, Happ’n and Bumble, matchmaking moderns have actually glimpsed an opening in going radically within the reverse way by narrowing choice to an very nearly obsessive compulsive pair of requirements.

Hence a week ago saw the launch of Ex from the Beach celebrity Jemma Lucy’s dating app if you have tattoos: datingink.com. As she eloquently place it: “once you join Dating Ink you realize that you’re going to see a lot of pages of people with tattoos.” Whereas on Tinder you merely get “bored” waiting for the right Adonis that is tattooed to.